As part of its ongoing commitment to reimagine designer wear, making it accessible & affordable across 100% serviceable pin codes in India, Amazon Fashion in association with DBS Lifestyle presents RIVER. Launched in 2020, this affordable, multi-designer brand is back with a fresh new season for 2021, created in partnership with some of India’s most celebrated designers like Suneet Varma, JJ Valaya, Ashish N Soni & Namrata Joshipura.

The collections will be available across 100% pin codes through the Amazon-fulfilled network offering easy delivery & hassle-free returns to customers. With an immersive & engaging shopping experience, we welcome you to browse the RIVER store, which bridges the gap between the ease of shopping designer fashion online without compromising on pre-shopping information & other relevant details including product & brand details, sizing & detailed imaging, fabric & accessory details along with curated collections by the designers themselves.

With RIVER, our vision is to transform the way India engages with designer fashion online and also to provide a trusted brand partner for leading Indian designers to collaborate with, to not only make their coveted collections reachable to a wider audience as well as to their existing loyal clientele. 

Through this new season launch, our mission is also to continue to support the backbone of the Indian fashion fraternity – the artisans, weavers, craftsmen, tailors, embroiders & karigars.

RIVER is a brand built with passion, Made for India, in India, by India. Happy Shopping!