As part of its commitment to reimagine designer wear, making it accessible & affordable across 100% pin codes in India, Amazon Fashion in association with DBS Lifestyle LLP has launched RIVER. A multi-designer brand created in partnership with some of India’s most celebrated designers like JJ Valaya, Ashish N Soni, Manish Arora & Suneet Varma, RIVER brings designer lines ensuring our customers are no longer inhibited by price.

With an immersive & engaging shopping experience, the store bridges the gap on shopping fashion online without compromising on pre-shopping information & other relevant product details, sizing, imaging, etc. along with styling tips.

With RIVER, our vision is to transform the way India engages with fashion today, as the world defines the new normal. Its local design partners are exploring new possibilities of building their businesses online & are seeking the most trusted name to partner with. Through this launch, we aim to continue to support the backbone of the fashion fraternity by empowering designers, artisans, weavers, printers, craftsmen, tailors & embroiderers to continue their work through difficult times.

RIVER is a brand built with passion, made for India, in India, by India.