We are building a portfolio of customer-focused, sharply positioned brands in Fashion & Home.
Using business input from our industry network, artificial intelligence & trend forecast, we identify & pursue gaps & opportunities in the global market.
As part of its commitment to reimagine designer wear, making it accessible & affordable across 100% pin codes in India, Amazon Fashion in association with DBS Lifestyle LLP has launched RIVER. A multi-designer brand created in partnership with some of India’s most celebrated designers like JJ Valaya, Ashish N Soni, Manish Arora & Suneet Varma, RIVER brings designer lines ensuring our customers are no longer inhibited by price.
With an immersive & engaging shopping experience, the store bridges the gap on shopping fashion online without compromising on pre-shopping information & other relevant product details, sizing, imaging, etc. along with styling tips.
With RIVER, our vision is to transform the way India engages with fashion today, as the world defines the new normal. Its local design partners are exploring new possibilities of building their businesses online & are seeking the most trusted name to partner with. Through this launch, we aim to continue to support the backbone of the fashion fraternity by empowering designers, artisans, weavers, printers, craftsmen, tailors & embroiderers to continue their work through difficult times.
RIVER is a brand built with passion, made for India, in India, by India.
our love for monochromes…
…accentuated with pops of colors
The black & white co.
MODERN Essentials for men | women | kids
Good quality products designed for comfort
And with an elevated sense of style at attractive prices
INDIA’S FIRST SWIM & BEACHWEAR DESTINATION BRAND
all things beach
An accessible one-stop-shop for all your beach & swimwear needs.
Quality products offered in on-trend designs – led by our signature prints.
Shop a complete head-to-toe look without breaking the bank.
An exclusive handbag brand hand-crafted in India
FOR THE DISCERNING HIGH-END JAPANESE MARKET.
Launched in 2015, this was our first go-to-market brand.