Learn more about our private brands
Explore Our Brands
We are building a portfolio of customer-focused, sharply positioned brands in Fashion & Home.
Using business input from our industry network, artificial intelligence & trend forecast, we identify & pursue gaps & opportunities in the global market.
As part of its ongoing commitment to reimagine designer wear, making it accessible & affordable across 100% serviceable pin codes in India, Amazon Fashion in association with DBS Lifestyle presents RIVER Season 3.
Launched in 2020, this affordable, multi-designer brand is back featuring designers Narendra Kumar & Rajdeep Ranawat’s latest travel & festive collection – a kaleidoscope of whimsical prints & bold colour palettes.
JUST LAUNCHED – S/S’23
This exclusive collection has a play of graphics that bring together florals & geos with a new-age print-on-print juxtapositioning.
The colours are vibrant & playful with contrasting elements, balanced by classic neutrals. This mix-n-match of colours & patterns makes for a bold yet sophisticated statement.
Staying true to our commitment to responsible fashion, the left-over fabric has been creatively up-cycled. They have been used to create matching scrunchies & also packaging bags which, can be re-used for storage or travel.
LAUNCHING JANUARY 2022
This exclusive collection of summer dresses are crafted with love in diaphanous cotton.
Light & fluid, these flattering silhouettes effortlessly deliver both style & comfort.
The color palette ranges from earthy neutrals to seasonal favorites which, are must-haves for every wardrobe.
Staying true to our commitment to responsible fashion, all our products are made of
100% organic cotton & colored with sustainable dyes. The left-over fabric has been creatively up-cycled as packaging bags which, can be re-used for storage or travel.
And, each dress comes with a little surprise!
A complimentary triple-layered mask made in matching dress fabric.
We care for your well-being along with your style.
our love for monochromes…
…accentuated with pops of colors
The black & white co.
MODERN Essentials for men | women | kids
Good quality products designed for comfort
And with an elevated sense of style at attractive prices
INDIA’S FIRST SWIM & BEACHWEAR DESTINATION BRAND
bEaCH
hEaD
all things beach
An accessible one-stop-shop for all your beach & swimwear needs.
Quality products offered in on-trend designs – led by our signature prints.
Shop a complete head-to-toe look without breaking the bank.
An exclusive handbag brand hand-crafted in India
FOR THE DISCERNING HIGH-END JAPANESE MARKET.
Launched in 2015, this was our first go-to-market brand.
Good quality products designed for comfort
